Do You Really Need a Website For Business in 2019 – Website Design Agency Melbourne clarifies

Small businesses are hampered by lack of manpower and financial resources. What they need is regular stream of orders and flow of cash. If you own a business you know what it is like to run it. Competition is severe and maintaining consistency in business turnover is becoming harder. You will consider various forms of marketing and sales to generate leads. A website is a good choice but you may not give it much importance and it may not be a priority. Website design agency Melbourne clarifies and gives you good reasons to have your own website.

What you need is immediate leads and a website does not immediately generate leads

The common way of thinking of business owners:

1. I need immediate leads so, for me, it is better to register with trade portals. I will get leads starting today.
2. I need to sell to a large audience. It is better to register and sell on ecommerce platforms. You do not have to worry about sales and marketing.

Consider the first option. You register on a trade portal for which you pay annual fees. You are bound to the trade portal. You do not develop a unique identity or presence in the web. You are just a number in the portal. Consider the second. The same conditions apply. Plus, you pay the ecommerce operator a hefty percentage from your profit. Sometimes, the charges may make you non-competitive or you have to make do with very little profit. In both cases you keep paying but do not develop a separate online business identity.

It takes time for a website to become a revenue generating tool

Another self raised barrier to getting your website is that you assume that it takes time and effort for the website to become a revenue generating tool. Simply launching a website is not enough and that is true. It must be found in online searches and you must get visitors who could become buyers. This needs constant promotions to help your site rise in rankings. This again involves expense, whether you do it or let a web marketing company do it for you. This is fallacious arguments given the benefits of having a website created by website design agency Melbourne.

The case for a well designed website as your prime marketing tool

Deloitte's survey found that prosperous businesses earned more revenues per employee, exceeded year on year growth and created new jobs when they had a flourishing website. Figures apart, there are more convincing reasons:

1. Everyone you see is searching the web to find information and products. If your website is not there it creates a negative impression that you cannot even afford to launch a website.
2. Your website becomes the starting point of engagement for visitors who arrive via search engines. It takes time to promote your site but you will get incremental improvements in lead generation and conversion. Content converts.
3. You are not restricted to your area when you have a website. People anywhere in the world can view your website and evince interest in buying. Make it an ecommerce site with help of web design agency and you can sell direct and keep more profits in your pocket or sell at less price and be more competitive.

It is not an option. You must have a website whatever the size of your business. It does not cost much to engage Platinum Marketing, the result oriented website design agency Melbourne.

Platinum Website Design, a Melbourne based web design and development agency, offers attractive plans for web design, backed by ongoing online marketing to help clients get more leads. If you have any query feel free to contact us now!